Be Different 人と違う道を行け
KIIVA is the world’s ONLY drink brand
founded by Japanese ex-Super GT Winner & entrepreneur
Ex-racing Winner with a strong entrepreneurship
– CEO, Tsubasa Abe
Tsubasa ABE had been engaged in motor sports since his childhood and won several championship including Super GT race of 2008.
His motto “Be Different (人と違う道を行け)” made him an entrepreneur after his career as a racing driver, and he established a drink venture “Kiiva inc.” in 2013, in Japan.
New Endeavor to Malaysia
As a part of its “Be Different (人と違う道を行け)” credo, KIIVA decided to jump out from Japan and chose Malaysia as the first step of its new endeavor into the world.
KIIVA is thrilled to “Boost!” Malaysian young-adult audiences.
